Elements of marketing

Incluye, preface, contents, appendix.

Part 1.The marketing environmant;The setting in which marketing is done. -- Chapter 1.The economics of marketing. -- Chapter 2.Why there is marketing trademovements. -- Chapter 3.The consumer. -- Chapter 4.The consumer in the market place. -- Chapter 5.Prices and a market economy. -- Chapter 6.Regulation of prices and competition. -- Chapter 7.Methods of analyzing marketing operations. -- Part 2.The marketing functions what marketing does. -- Chapter 8.Marketing functions. -- Chapter 9.Buying and sellig movementof ownership. -- Chapter 10.Movement of goods tranportation. -- Chapter 11.Movement of goods warehousig. -- Chapter 12.Marketing management. -- Part 3. the marketing institutions how manufactured consumer goods move to market. -- Chapter 13.agent middlemen. -- Chapter 14.Wholesaling and wholesalers. -- Chapter 15.Limited and special function wholesalers. -- Chapter 16.retailing and teh retail market. -- Chapter 17.The structure of retailing and nonstore retailers. -- Chapter 18.Retail store types and manner of operation. -- Part 4.commodity marketing how formn and industrial goods and services are marketed. -- Chapter 19.Methods of marketing farm products. -- Chapter 20.The economics of marketing farm products. -- Chapter 21.methods of marketing industrial goods. -- Chapter 22.Analysis of industrial markets. -- Chapter 23.The marketing of services. -- Part 5.Marketing policies how marketing activities are managed. -- Chapter 24.Marketing research. -- Chapter 25.Product brand and packagind policies. -- Chapter 26.Channel policies selection and efective use of marketing channels. -- Chapter 27.Merchandising policies. -- Chapter 28.Price policies. -- Chapter 29.Selling and advertising policies. -- Chapter 30.Control of selling activities and costs. -- Part 6.Summary and coclusions. -- Chapter 31.A review and a look ahead. --